Strategic Communication Outreach Specialist

Description:

• The FHA Strategic Communication Outreach Specialistis a senior-level role responsible for developing and executing integrated communication strategies and marketing initiatives to promote agency initiatives and expand the client's magazine global readership
• This position blends high-level strategic planning with hands-on content creation, digital marketing, and stakeholder engagement
• The Strategic Communication Outreach Specialist translates complex technical or policy information into accessible, high-impact content across digital and print platforms, ensuring a cohesive and influential online presence for the agency and its primary publications

Duties and Responsibilities:

• Strategic Planning & Campaign Management: Develop and execute comprehensive outreach strategies and promotional campaigns; manage multiple, simultaneous projects tailored to diverse audiences across various media outlets, ensuring messaging is effectively altered for each demographic
• Magazine Marketing & Growth: Lead all marketing efforts to increase magazine subscriptions and digital readership; this includes managing quarterly promotions, providing branding support, and coordinating with authors for feature story promotion
• Digital Presence and Content Creation: Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters; ensures the magazine and agency maintain a cohesive, professional online presence
• Market Research & Analytics: Conduct in-depth market research and reader surveys to refine outreach strategies; measure and evaluate the effectiveness of all campaigns and social media efforts using advanced analytics to drive data-informed decisions
• Event & Outreach Support: Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events; develop event-specific materials and innovative strategies to engage attendees and increase subscriptions
• Technical Translation: Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders

Education:

• Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field

Experience:

• 6-10 years of progressively responsible professional experience in strategic communications, digital marketing and public affairs
• Proven Track Record of demonstrated expertise in developing social media campaigns that substantially increase subscriptions or readership
• Technical Familiarity and experience in a Federal environment and knowledge of FHA transportation research (specifically highway / surface transportation) is highly preferred