Marketing and Admission Director

Sunset Woods Senior Living is currently seeking a Marketing and Admission Director to join

our team of dedicated professionals who want to make a difference in the lives of our residents, their families, and our community. We focus on person-centered care. Our exceptionally trained and dedicated team members provide assistance and support with activities of daily living to maximize independence, while honoring dignity. We promote the heart of our culture with the acronym CAPLICO. Our core values of customer second, accountability, passion for learning, love one another, intelligent risk taking, celebration, and ownership guide us in our decision-making and inspire us to be better people, in and out of work.

Customer Second (Employee First!) - Prioritizing our employees' health & work-life balance allows them to provide life-changing services for our customers.

Accountability - We hold ourselves to the highest standards of care and professionalism.

Passion for Learning - Ongoing training and innovation are a part of our DNA.

Love One Another - We strive to see and treat each other as people whose interests matter as much as our own.

Intelligent Risk Taking - We trust your judgment. Be innovative. Be entrepreneurial.

Celebration - We love to celebrate successes and make work fun.

Ownership - We reward and support our employees who treat this company as if they owned it.

If these core values resonate deeply with your own moral compass and you meet the requirements below, then you should apply.

About the Opportunity

Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs. Develops and maintains productive internal and external marketing strategies including referral sources and community relationships. Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with the community management team.

Essential Functions and Responsibilities

• Ensures the CAPLICO Core Values and Code of Conduct are adhered to at all times.

• Ensures compliance with Resident Rights and HIPAA policies at all times.

• Fosters a positive community image in the local community and presents a professional image.

• Forms alliances with key community individuals who have influential relationships with the geriatric population and/or their family members.

• Develops and cultivates relationships with religious, healthcare, skilled-care, and other professional businesses and service providers in the community.

• Identifies, creates and distributes appropriate promotional materials designed to generate additional inquiries.

• Represents the community at local community functions by making informational presentations. This may also include hosting/leading local support groups and participating in other appropriate community organizations’ events.

• Meets or exceeds the community’s established performance measures of the minimum contacts to be made per month.

• Meets budgeted occupancy goals for the community.

• Cultivates resident and family relationships to generate leads, conducts community tours and assesses candidates’ needs. Qualifies financially and physically eligible candidates and works towards a move-in commitment by every qualified candidate.

Education and Experience Requirements

• Degree in marketing or human services field preferred.

• Superior communication skills and strong customer service orientation required.

• Valid state issued driver’s license and travel are required.

• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred.

Full-Time Benefits

• Paid holidays - New Years Day, Memorial Day, 4th of July, Labor Day, Thanksgiving, and Christmas

• Paid vacation and sick time

• Paid training

• Medical/Dental/Vision

• 401k

• Employee Assistance Programs

• Employee Emergency Fund

• Plus, many more!

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.