LDA Outreach Coordinator: Student Counseling Services - UTK

The Division of Student Life at the University of Tennessee, Knoxville invites applications for the position of Outreach Coordinator at the Student Counseling Center (SCC). The Outreach Coordinator works with the assistant director of the department to develop a strategic outreach plan that incorporates a continuum of mental health promotion, prevention, early intervention, and suicide prevention initiatives. Establish measurable annual goals that identify priority populations, desired outcomes, implementation strategies, and timelines. Coordinate a broad range of outreach activities, including workshops, presentations, awareness campaigns, classroom programs, tabling events, campus-wide initiatives, digital programming, and peer-to-peer educational efforts. Monitor emerging trends in college student mental health, national best practices, and university data to ensure programming remains responsive, inclusive, evidence-informed, culturally relevant, and student-centered. This role includes the responsibility of creating evaluation measures relevant to outreach, identifying data trends, and ensuring that the outreach initiatives remain relevant and impactful to students, faculty and staff.

The Outreach Coordinator is also responsible for the marketing of the Student Counseling Center throughout campus in partnership with Student Life Communications. This role supports the development of marketing initiatives through digital, print, and other means, ensuring that the Student Counseling Center remains front of mind for students as an accessible resource.

Responsibilities

45% Program Management

• Develop and implement a strategic outreach plan in collaboration with the SCC Assistant Director that incorporates a continuum of mental health promotion, prevention, early intervention, and suicide prevention initiatives
• stablish measurable annual goals that identify priority populations, desired outcomes, implementation strategies, and timelines; Develop and implement a broad range of outreach activities, including workshops, presentations, awareness campaigns, classroom programs, tabling events, campus-wide initiatives, digital programming, and peer-to-peer educational efforts
• Monitor emerging trends in college student mental health, national best practices, and university data to ensure programming remains responsive, evidence-informed, and student-centered, in collaboration with Student Life Communications

20% Coordination

• Research best practices for implementation and development of SCC outreach initiatives and collaborate with campus and community partners to develop and deliver integrated health and wellness programming
• Build and maintain collaborative relationships with departments across the university, including health and wellness units, student organizations, academic colleges, faculty, staff, and campus partners to expand the reach of mental health education
• Facilitate outreach requests, educational presentations, tabling opportunities, and prevention initiatives that support the diverse needs of the campus community; Supervise, train, and mentor student staff and/or peer educators involved in outreach programming

15% Suicide Prevention

• Manage campus-based suicide prevention initiatives, relevant grants, and reporting and assessment of suicide prevention in collaboration with SCC leadership and university partners
• Research and support the development and implementation of evidence-informed suicide prevention strategies that increase awareness of warning signs, protective factors, available resources, and intervention skills
• Collaborate with campus stakeholders to expand access to suicide prevention education and training opportunities

10% Evaluation

• Develop and implement assessment plans to evaluate outreach initiatives and measure program effectiveness
• Collect, analyze, and interpret quantitative and qualitative data related to participation, learning outcomes, student engagement, mental health literacy, help-seeking behaviors, and awareness of SCC services
• Use assessment findings to make data-informed decisions, improve programming in real time, identify service gaps, and guide future outreach priorities
• Prepare reports and communicate outcomes to SCC leadership and campus stakeholders

10% Communications and Promotion

• In partnership with Student Life Communications, serve as the SCC liaison for student-centered communications that promote mental health, increase awareness of counseling services, reduce stigma, and reflect the SCC mission, vision, and values
• Provide subject matter expertise and develop content for social media, print materials, websites, newsletters, presentations, campaigns, and other communication platforms in alignment with university communication standards
• Create educational materials that support outreach activities and use assessment data to continuously improve messaging, accessibility, and student engagement

Qualifications

Required Qualifications

• Education: Bachelor's Degree
• Experience:
  • One year of experience in project management related to training, outreach, or marketing; One or more years of experience utilizing social media for networking and promotion required.
• Knowledge, Skills, Abilities:  
  • Strong communication, interpersonal, and organizational skills.
  • Ability to develop campaigns to represent the department’s voice consistently across platforms and in person.
  • Ability to present to groups ranging from small organizations to large campus audiences
  • Knowledge and Skills to create, edit, and deliver content for tabling, social media, and presentations
  • Ability to maintain data on quality, content, and effectiveness
  • Knowledge of the mental health field through relevant education or work experience 
  • Adaptable computer skills Microsoft applications

Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.

Preferred Qualifications

• Education: Master's Degree
• Experience: 
  • 2 years experience in business development, marketing, or similar; Experience previously working in university setting.
• Knowledge, Skills, Abilities: 
  • Skilled in graphic and content design platforms and computer applications (Canva, Adobe, Creative Suite)
  • Sufficient photography skills for event promotion
  • Knowledge of/familiarity with university systems (Blackthorn, DASH, 25live, etc.)
  • Knowledge of accessibility standards for print and digital content 

Work Location 

• Location: Knoxville, TN
• Onsite 

Compensation and Benefits

• UT market range: MR08
• Anticipated hiring range: Commensurate with education and experience
• Find more information on the UT Market Range structure here
• Find more information on UT Benefits here

Application Instructions 

To express interest, please submit an application with the noted below attachments. To be assured of full consideration, completed applications with all requested materials should be submitted on or before September 11, 2026. 

• Vita/Resume (please include month/year start/end dates, make clear
• Cover Letter
• List of 3 Professional References, including supervisor at most recent employer

About The College/Department/Division 

The Division of Student Life is comprised of an outstanding group of professionals who create student-centered opportunities that contribute to a transformative Volunteer Experience. These opportunities allow students to grow their skills and knowledge outside of the classroom. From health and wellness to service and engagement, we provide opportunities where students exemplify the Volunteer Spirit, inspiring others to learn, lead, and serve.

Our departments provide essential services that support student success and future growth, fostering engagement, leadership, and wellness while enhancing belonging. Together, they create transformative experiences that help students achieve both academic and personal goals.

The Student Counseling Center is a multidisciplinary clinical team dedicated to supporting the mental health, wellbeing, and academic success of students through responsive mental health services. The center provides a range of clinical offerings including individual and group counseling, crisis intervention, outreach and prevention programming, consultation, and training for graduate trainees and campus partners. Staff collaborate closely with university departments to promote a holistic, community-based approach to student care. The Student Counseling Center values clinical excellence, innovation, and a strong commitment to student development within a dynamic campus environment.